The Micromax Yu With Its Indian-Exclusive Cyanogen OS Is Launching Tomorrow, Available Only Through Amazon

The phone that's causing all those headaches for OnePlus in India appears to be just a day away from launch. The Micromax Yu will be available only from Amazon, and it will apparently be somehow divine. I mean, look at that halo. Truly this is the Zeus of phones... wait, what?

I won't pretend to know how marketing works in India, but this ad campaign seems really weird from my western frame of reference.

The Micromax Yu With Its Indian-Exclusive Cyanogen OS Is Launching Tomorrow, Available Only Through Amazon was written by the awesome team at Android Police.

The Micromax Yu With Its Indian-Exclusive Cyanogen OS Is Launching Tomorrow, Available Only Through Amazon